Today, I have two guests on the podcast - Pierrick Poulenas, co-founder and CEO of Picterra along with Pascal van Dalen, the Chief Growth Officer.
Today, I have two guests on the podcast - Pierrick Poulenas, co-founder and CEO of Picterra along with Pascal van Dalen, the Chief Growth Officer.
Picterra is an Earth observation startup based in Switzerland, providing a platform to train, deploy, and manage geospatial models at scale. Picterra sits at what I call the "Distribution" layer of Earth observation, allowing users to make sense of geospatial data and operationalise it within their organisations. I have been following them for many years and they have an interesting evolution.
In this episode, we talk about Picterra's story, their strategy, the meaning of geospatial MLOps, how they resist the temptation to verticalise and build applications, the state of Earth observation and more.
[Thanks to Picterra for sponsoring this episode]
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[01:05]: Intro
[03:38]: An overview of Picterra
[10:42]: Picterra's business model and customers
[15:12]: Picterra's pricing model
[21:06]: Partnerships and go-to-market strategy
[24:26]: What is Geospatial MLOps?
[30:45]: What's on the roadmap for Picterra?
[34:36]: Why does Picterra not verticalise?
[40:12]: The state of Earth observation: Whether we need for big data, the entry of big tech and the advisory service layer
[47:01]: Wrap-up